Featured Friday | Iliana Morton Photography

This week’s featured photographer is Iliana, from Iliana Morton Photography 
Check out her interview!

What made you decide you wanted to be a photographer?
I think I always wanted to be a photographer on some level. I was always the girl with a camera, even as a young child. I remember scaring my mom as a child when I insisted I didn’t have to go to school because I wanted to be an artist. I think I was something like 6 at the time, and I quickly learned better! My real push came in college when my then boyfriend (now husband), who was an event DJ at the time offered me the opportunity to photograph some events where a photographer was needed. He definitely took a chance on me, since I had no professional experience. But I fell in love with the energy and people I worked with, and as I grew and began photographing different types of events, I realized that this was what I needed to do with my life.

How would you describe your photography style?
I think my photography is a delicate mix of photojournalism and editorial. I love the high-fashion, magazine style looks, but I also like to incorporate a story-telling element in which I capture things as they actually happen. I love documenting people’s expressions and feelings.

What kind of camera do you shoot with?
I shoot with a Canon (5d mark iii)

What is your favorite lens?
Hmm… I use my 50mm a lot, and a 70-200 is always great for letting me step back and capturing things as they unfold naturally.

What are a few things you wish you would have known when starting your own business?
I wish I understood that there is such a fine balance between saying yes and saying no. I wish I knew it was okay to say no to things I wasn’t interested in or didn’t want to do or things that were completely out of my comfort level. But at the same time, I wish I learned quicker that saying yes to things that are new and a little scary can really push you towards something great… finding that balance was something I learned the hard way, and am still working on!

What do you find is the best way to promote your photography business?
Definitely through word of mouth and networking. Building great relationships with clients and colleagues has always helped me reach the types of people I want to work with. Put yourself out there, make connections, and meet like-minded people who love what you do!

What is your most favorite photo you have ever taken and why?
This is hard! This image is from the second wedding I ever shot on my own. At that time in my career, I didn’t know much about the “business” of being a wedding photographer, what types of images were “expected” from me, and such. I just went with my gut and got photos that I thought were cool. This might not be the most technically great photo, but I think it really represents who I am and what I love. I love striking colors, playful images, and fashionable poses. I really had very little idea of what I was doing at the time, but I knew I wanted that bike in it, and I wanted that bride to look like a rockstar. So I made it happen.

What tip would you give aspiring photographers?
Get out there and shoot! Shoot everything, find your passion, and go with it.

What is your favorite photography quote?
“A photograph is a secret about a secret. The more it tells you the less you know.” — Diane Arbus

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