When I started up my business, Devoted Knits, 3 years ago, I had no real goals or plans for it. I had no idea, that God would bless and I would be where I am. But looking back I wish that there were a few things I could just tell myself. I want to share those things with you in hopes that they will inspire, lift you up, and show you we all start somewhere.
1. Don’t buy that yarn!
In the beginning, I would follow newborn photographers (not the vendors) and view the gorgeous yarns being used for the hats on the babies. I would search for that yarn anywhere I could, until I found it (usually in some awful colors because it was ‘cheaper’) I would then try to make something up out of it and just pray to God someone would buy it. And more often than not, they wouldn’t sell. I felt so stuck, not realizing what was wrong. So I wish I could go back and tell myself “The yarns don’t make up the item you are making. When it comes down to it — its all about YOU. Don’t waste your money and time buying up things and trying to make it work — when its not really you.”
2. Yes, you do need a logo.
I know this might sound like a plug for Chinelle, but this is just the truth of it. During my first year of DK, I played around and just did things willy nilly. I didn’t have a real brand or style. I was told by a friend of mine in the business that I needed to project a clear brand. I will never forget that bit of advice — it changed the entire direction of my business. I owe a lot of my success to Amanda from Lilian Grace. Without her encouragement, I might still be wandering brandless. See, after I had a logo and a clear brand, I had a platform and a good foundation for my business. So it might seem like alot – but branding can go a long way and help to define you in this vast business world.
3. Don’t give up.
I am a very self motivated person, I work long hours and often take on more than I should. But I wish I could go back and talk to myself around Sept of 2010. My husband had been laid off for the first 9 months of our marriage. I was working 12 hour days as an in home caregiver for the elderly. I was always exhausted, and in the midst of this, I was trying to knit too. I wish I could just tell me, “This too shall pass. You are on to something, keep at it.” Not because I was going to give up — but because we all need that encouragement, that breath of fresh air to keep us going when it gets hard.
I know this advice is bent towards vendors but I hope that it can inspire others as well. I hope you are blessed and encouraged.
Please use the code : BrandedLove for 15% off your entire order from my shop www.devotedknits.com
The new fall line just launched this week!